Using Social Networking to Drive Traffic to Your Resource Page
SEO is a big part of achieving success on the Internet. SEO stands for Search Engine Optimization and refers to the various processes involved in getting your website noticed by potential customers. In the field of online search, link building basically refers to activities aimed at improving the quantity and quality of incoming links for a website with the intent of boosting the page rankings or ranking of that website in the search results. However, many people do not really understand how SEO works and what are its implications.
So, what is SEO? Well, SEO is basically a process of getting your website noticed by potential visitors by creating natural link backs to your site. This is done by submitting your articles, blog posts, press releases and various other content in various article submission sites and directories with the sole purpose of building natural link backs to your site. Natural link backs refer to other websites that have recognized you as an authority within your field and want to extend their help to you by putting a link to your website on their website, thus creating backlinks to you and elevating your personal brand to new heights.
How do you achieve the best links? Well, there are several strategies used for link building. Among the most common and popular techniques is link building through anchor text extraction, which involve getting your keyword/s and link target keywords embedded into the anchor text of your articles, blog posts and other web content so that whenever someone clicks on it, the link will take them to your website. The most popular form of this method is called” Directory Submission” or “Google Anchor Text”.
Another effective SEO strategy is by writing high quality articles and posting them to various well-known article submission sites and directories such as EzineArticles and Dmoz. Note that you should write articles that are related to your niche so that the link you create will be very natural and effective. You can also build your link profile through blogs. However, note that the more your blogs and content are related to your site, the better it is for SEO.
One of the latest techniques to be employed by SEO experts is ‘guest blogging’ or guest blogging in the social networking sites such as Facebook and Twitter. If you have a large number of friends who are active in the online marketing scene, you can ask them to write guest posts for you. This will not only boost your own presence in the market but will also help in driving huge amounts of targeted traffic to your website.
Another way of getting more natural link building for SEO purposes is through article submission. You need to select the relevant topic and write articles related to it. Afterwards, distribute the articles on article directories. Note that the better quality articles will demand higher page rankings. For this reason, it is important to ensure that you submit articles that are informative and not just full of fluff.
Another popular technique that has been used successfully by many SEO experts is the email outreach. This is done by sending out email outreach to bloggers and web masters who have good feedback on your products or services. Note that you should not simply spam the bloggers with sales pitches. Rather, you should offer them freebies like helpful information and free eBooks as incentives for having their comments and recommendations incorporated in your web page. This will help you gain backlinks to your website as well as drive huge amounts of traffic to your resource page.
Finally, another SEO method that many professionals are adopting is link roundups. In link roundups, you simply choose some of the most popular blogs and post your comments there. After doing so, make sure that your comments appear on the blog posts. Note that you may have to wait for a while before you see results from this technique. However, if used effectively, this will help you in gaining lots of backlinks and traffic to your website as well as boosting your search engine ranking