Using SEO Keyword Tools to Optimize Around Keywords
Search Engine Optimization, or SEO, is a method of increasing the volume and quality of site traffic to a web site or a blog. SEO targets both unpaid and paid traffic; therefore, SEO results in an increase in search engine traffic. SEO techniques can be used to achieve both, but the most effective methods are those that are organic – meaning that they use natural methods – and therefore are not tied to any one website or program. Organic SEO techniques are also most successful when used on a keyword-rich list.
One of the main factors in determining search engine ranking is how many times a keyword appears in a meta description. The meta description, which appears at the end of each page within the search engine result pages, serves as an outline or description of the whole site. A website’s meta description is usually listed towards the top of a search engine result page. For example, if a user enters “dog training” into a search engine, he will see four pages of search results, one of which will be the main keyword used by the site. The meta description is therefore a major factor in determining how high a page is ranked by search engine spiders.
The purpose of a meta description is to give search engine spiders a clue about the main keyword of a webpage. Meta descriptions can appear anywhere on a page, but are more commonly found in the head, footer, and title elements of a webpage. If a keyword doesn’t appear in the meta description, it is not SEO-worthy. Meta descriptions should be descriptive enough to let search engine spiders know what the page is all about, but should not make the page sound like a sales pitch.
One way SEO keywords work is by making the text on a webpage or blog post specific to its topic. If you write a blog post on how to grow organic vegetables for your community garden, you want to include keywords that people might search for while looking at the article, or while looking at related content around the topic. However, if you write a blog post on how to grow organic vegetables in your backyard using a specific brand of tomato, SEO keywords are not going to do your page any favors. So, the keywords in the content around the main keyword must be SEO friendly but specific enough to fit in with the rest of the article and content around that main keyword.
Keywords play a role in SEO because they determine where a web surfer will look for information. People who are most likely to buy a product or service are going to enter a search phrase into the search console and then enter the number they want to search for, like “how to grow organic vegetables in your backyard with a branded tomato.” If the keyword doesn’t show up in the search volume results, it’s not likely that anyone is going to be interested in clicking on it. And if no one is interested in viewing the page, it’s not likely that anyone is going to make a purchase off the page either.
You have several options for increasing the search volume for your chosen keywords. You can use on-page SEO optimization (SEO), such as optimizing your URL structure (forward slashes, backward slashes, etc) to increase your page’s ranking with the search engine. You can also use off-page SEO methods, such as submitting articles to article directories, blogs commenting on other blogs, and submitting your website to search engine directories. The trick is to use your chosen keywords within the text of the article and in the resource box appropriately. These are the two areas where off-page SEO can have an impact on your rankings, but the keywords should also appear in your Meta tag (the second place where search engine spiders will see your website) and in your header (which is seen by every visitor to your site).
So, how do you find the best keywords for your SEO efforts? One method is to consult with a keyword planner, which is software designed to help you find the right keywords for your website. Keyword planner tools can be free or paid, but many of them offer a free trial period, so you can see whether or not keyword planning will benefit your business before you invest any money into it. Another method is to make use of what’s called “back link” analysis. This will determine what kinds of websites link to your chosen keywords and how many back links there are linking to your website.
A third method is to run a search for your chosen keywords on popular search engines, such as Yahoo or Google. You will get a list of websites that are optimized around those particular keywords. These websites may be in the same field as you, or they may specialize in a different area, but their popularity will give you some idea of the level of competition you will face. Then, using the tools that are available to you on the SEO Keywords Premium program, you can analyze these sites to see if keywords were used that have an impact on search volume.