The Latest Social Media Marketing Channel
Digital marketing is an integral part of internet marketing which uses internet and web based technologies including desktop computers, hand held electronic devices and various web-based platforms and digital media. It refers to the integrated use of various channels to create and deliver advertising and promotional messages to customers. It is a form of direct marketing but unlike traditional marketing it has no face to face interaction. It helps businesses to reach out to a larger number of people without the cost of distributing printed materials. This article will focus on digital marketing strategies.
The major focus areas for digital marketing campaigns tend to be local, national and international markets. There are various digital channels that can be used to reach out to these markets. These include SMS marketing, MMS, multimedia, video and social media. In order to succeed in these campaigns, digital marketers need to develop effective strategies and choose the right platforms. Digital marketers also need to have knowledge of the different platforms and choose the best options available. Let’s discuss the main digital channels that are used to promote businesses.
One of the most common methods of digital marketing is content marketing. Content marketing involves creating high quality and useful content for your target audience. These can be articles, blog posts, press releases, audio and video clips. These content pieces will be distributed across various platforms and the viewers can access them from their desktop, laptop, smart phone, tablet and other digital marketing enabled devices. Content marketers can also choose to buy traffic that can be sent through email marketing, pay per click advertising and social media ads.
Video marketing has emerged as another popular method of delivering content to consumers. Content marketers can use their knowledge of digital marketing to craft high quality videos that are professionally shot and edited. The video should contain keywords that will help the viewer to search the related information easily. The content marketers should ensure that there are no spelling or grammatical errors in the video. Once the video has been uploaded on the relevant websites, it gets promoted by the associated social media platforms.
Social media is another digital marketing channel that can help a company to promote their business effectively. Social media platforms such as Facebook and Twitter allow the creatives to post targeted ads, create viral buzz and reach out to a large audience. Some of the top social media platforms that have proved effective include Facebook and Google+ among others.
While traditional marketing campaigns are often too expensive and time consuming, digital marketing campaigns are quite affordable and time efficient. Digital marketers can choose to create short infomercials, one-minute videos and podcast so that they reach out to the target audience effectively. Once the product or service has been launched, the digital marketers can track the performance of their campaign using various tools such as surveys and analytical reports. They can also study the trends of the target audience and find out what would be the future needs of these people.
A good example of a digital marketing tool that is being used today is Facebook’s Inbound Marketing Tool or INTM. The tool helps digital marketers to target their audience more efficiently by building brand awareness and increasing the website traffic through Facebook’s fan page and enhanced engagement. One can even monitor the performance of their campaigns through the fan page. The social media networks such as Facebook, Twitter and YouTube are in fact an extension of the traditional search engine marketing campaigns. INTM integrates seamlessly with the other digital marketing tools like SEO, Google AdWords, SEO for mobile, Google Analytics and social media management tools such as Flippa, Hootsuite, and Technorati.
YouTube is another digital marketing channel that offers one-of-a-kind advertising options like video ads, audio clips and short web tutorials. These videos can be easily embedded on websites and blogs. There are also several tools available for content management. Once the advertising campaign is launched, digital marketers can use various types of paid advertising campaigns like Google AdWords, banner ads and media buys. Other online marketing venues like email marketing, Pay Per Click, etc.