What is SEO? SEO, or search engine optimization is one of the most important aspects of online marketing. SEO stands for search engine optimization. In the field of internet marketing, link building refers to activities aimed at improving the quantity and quality of incoming links for a specific webpage or site with the intention of increasing that website or page’s search engine ranking. The two main methods of link building are through inbound link building (IBL) and content based link building (CBM).


The major search engines like Yahoo!, MSN and Google all use different algorithms to rank web pages. Each algorithm has various requirements, which is why it can’t be considered a set formality. Links are one of the most important criteria used by search engines to rank web pages. The more links a web page has the more importance it carries in the eyes of search engines.

IBL is a form of link building process which requires reciprocal links from websites with high PR. Reciprocal linking can be done through various ways. Directory submissions, blog commenting, guest blogging, submission to forums and press releases are some of the ways of gaining reciprocal links. Many social bookmarking sites allow users to leave back links that link back to the bookmarking site. These sites allow users to search for sites by keywords and bookmark them.

Content based link building is the other form of link building process used by search engines. This is also known as content-based link building. The major benefits of such a system are that it can bring in a lot of back links quickly, and it does not require any reciprocal linking. It is important to remember though that such systems require knowledge of how to create quality content for directories and blogs and should be taken as a complement to SEO.

The best thing about the above-mentioned SEO method is that it is cost effective. It is very time consuming to submit link to directories and search engines. Another advantage is that this method gives one a sense of ownership over his or her site. It shows that you are an active member of the online community. One feels good when he or she contributes to the success of his or her site.

Link building is important because it helps search engines categorize and rank websites. It allows the website owner to have the upper hand in any negotiation with search engines over link placement. It is not a black hat SEO practice since there are so many ethical ways of getting links. Nevertheless, this SEO method is favored by many web owners because it can help them in achieving their goals very fast.

Link building is also necessary for obtaining organic traffic from search engines. It is the main factor that can determine the ranking of a website in search engines. If you want your site to get high rankings, it is important to submit only quality content to online article directories. This is because articles submitted to directories has more weight since many other web owners also submit their articles.

These SEO tips can help in increasing one’s profits within no time. SEO is a very competitive industry nowadays and it is getting more competitive every day. However, with the help of SEO, you can be assured that your website will remain in the top spot among the millions of other sites. This is the reason why SEO is considered as the leading edge when it comes to marketing your business or product. Moreover, you can get affordable SEO services from Sydney Australia. Sydney SEO Company offers affordable SEO solutions and services that can help your business get huge profits.