Search Engine Optimisation (SEO) consists of many different tactics used to improve the visibility and ranking of a website. Link building is one such tactic which has gained great popularity over the past few years. It involves the process of creating inbound links to a website, which then increases the popularity of the website by giving it more exposure on the internet. The more backlinks there are, the higher the site will appear in a search engine, thereby guaranteeing increased website traffic.
Many companies claim that they have devised the perfect search engine optimisation method. While some methods may work very well, some may not be very effective, especially if a company wants to rank high in the big search engines like Google or Yahoo. The problem is that no single method can be guaranteed to be the best. What works for one person may not be as effective for another. Hence, it is important for businesses to adapt their SEO strategies to suit individual business needs and circumstances.
Link building is a very useful SEO technique which is quite popular nowadays. There are two main techniques used in this endeavour: one is through building backlinks in other websites; the other is through buying links in order to achieve a better inbound link ranking with prominent search engines like Google, MSN and Yahoo. Buying links is quite popular because it is easy to obtain and gives instant results. What happens is that the website owner posts a link to his own web pages on a directory or authority site, and asks for people to link to his site in return. People do this by paying a small amount of money to the directory or authority site. The owner of the web page then benefits from people linking to his web pages in return for having a better inbound link ranking with Google, MSN and Yahoo.
Search engine optimisation techniques are constantly evolving. The latest algorithms introduced by search engines are more complex than ever. New techniques have been developed and implemented in order to make the most of the algorithms and make sure that webmasters have access to the most effective SEO tools and techniques. It has become quite difficult for people to keep up with the most recent changes in algorithms and the resulting penalties that webmasters have incurred due to these changes.
The major search engines like Google, have recently announced the Panda and Penguin updates. These updates were designed to give Google deeper insights into how webpages are being found and what specific keywords are being used to optimise them. This was done in order to reduce spam, stop some forms of advertising from being unethical and stop some pages from being deliberately created to ‘manipulate’ search engines results. These algorithms are continuously changing and are sometimes unpredictable.
For example, a few months ago, Google reduced the rank of link share from some popular directories like Digg and Reddit by 25% in some cases. This caused many webmasters to suddenly lose link building opportunities and suffer huge drop in their search engine rankings. Google released another algorithm update recently, which introduced some additional factors that are likely to cause a decrease in the rankings of websites in some circumstances. This may result in search engines removing some web pages that are ranking well for one reason or another.
Search engine optimisation experts and webmasters will need to be aware of all of these updates and adjustments, in order to stay ahead of the changes. It is important that webmasters look at Google’s website Optimisation Tool, which is a simple tool that gives a basic overview of how certain keyword searches are being conducted around the world. Although Google has provided links pointing out their own webpage Optimisation Tool, it is always important to check out independent analysis from other reputable sources.
The bottom line is that search engine marketing is still an integral part of successful internet marketing today. However, there are a number of new developments and trends emerging on the horizon. The bottom line is that if you want to succeed online, you must remain ahead of the game by using proven SEO strategies. You can hire the services of an experienced seo optimisation company or perform the process yourself with proven strategies and proven results.