The Secret to Search Engine Optimisation
Definition: SEO stands for search engine optimisation. This is the art of ranking highly in a search engine’s free listing, also called the organic listings. SEO is all about optimizing your web content to a search engine likes to see it listed as a first result for searches relating to a certain keyword. Search engines give great importance to link popularity and relevancy. It means that quality content will help you achieve better search engine rankings.
What Exactly Is Search Engine Optimization? – It is not an easy task to explain to somebody who has no experience with search engine optimisation. SEO starts from designing your website, to choosing the right keywords and key phrases, to insert links where they make sense and finally to getting the links placed appropriately. All this is based on certain algorithms or rules set by search engines. These algorithms change frequently and so websites have to be designed and built to keep pace with changing algorithms.
Algorithms used by search engines change often and one day they may decide to drop some of the features of your website, such as RSS feeds or forum posts. Similarly, they can choose to include or exclude some content from their index. Sometimes search engines to ignore your site completely. So, SEO includes regular updates, such as adding new keywords, pages and Meta tags, as well as making any necessary changes to your site to take account of these changes.
Link Building – There are various types of links that are included in web pages and these are all counted towards your SEO efforts. Links are important because they help to increase the popularity of your site in the search results and get you closer to the top of the listings in search engines. The more links that you have the higher your position in the search results. It’s best to get quality links, but there are some instances where a couple of link building strategies can push you higher still, without the need for paying for advertising.
Googlebot – Google is by far the most widely used search engine and so it basically serves as Google’s big brother. Google’s algorithms determine how high your site will rise in the search engines. To gain an advantage over other websites, you have to pay close attention to Google’s update schedule. You need to be aware of the changes that are happening on a daily basis and make changes to your SEO tactics accordingly.
Inbound Links – This refers to any links that point to your website from another website. Most search engines look at the inbound links to your page and your rankings in their overall results. This is not always the case though, especially with Google as everyone relies on Google for their web pages. So in order to get your site to the top of the search engine result you have to work extra hard for your ranking.
Backlinks – A backlink is simply a link from another web page directed to your website. It’s important for many reasons, but mainly because Google will take note of backlinks pointing to your website and they are given more weight in the overall rankings. It’s also worth nothing that you want as many links pointing to your site as possible as this gives Google even more reason to rank you very highly in its results. Another great reason to get as many backlinks pointing to your website as you can is because Google loves content. Content can be the difference between getting a good ranking and getting stuck at the bottom of the search engine’s SERP’s.
Now that you know what SEO is, you should be better equipped to start building your SEO marketing strategy to help you get to the top of the search engine results. If you search Google for SEO techniques then you will find plenty of different books and ebooks out there that will teach you how to perform these various SEO tasks. I would recommend looking into one particular book, as it will probably give you the most in depth information on how to do different SEO tasks. Just make sure that you don’t end up buying the next ten or twenty books on the subject as you may end up becoming bored and not effective at all in terms of building your business.