Link building refers to the process of creating inbound links from other websites. In the world of search engine marketing, link building refers to activities aimed at improving the number and quality of outbound links for a website with the intention of boosting its search engine results. The more quality backlinks a website has, the better its search engine ranking will be. The most popular forms of link building are through directory submission, article submission, blog posting and social media marketing. This article will discuss briefly about each form of link building and what benefits it can bring to your online business.


Link building is done through link building strategies such as article submission, directory submission and blog posting. Among these, article submission is probably the easiest and the cheapest form of SEO. You don’t have to spend a lot of money on this strategy because you can just submit relevant articles regarding your target keywords to article directories. If you are able to build several backlinks for each article, then you can significantly improve your website’s ranking on the search engines. Keep in mind that the keywords you are targeting when writing articles should be the most popular keywords on the net.

On the other hand, link building on the other hand is considered to be very important to boost organic search rankings. When you submit articles to directories, there is a great chance that your articles will be republished by other websites which result to the creation of quality links. Quality backlinks are essential if you want to achieve high search engine rankings. In addition to this, there are a lot of free resources you can find on the net that provide detailed step-by-step instructions on how you can create quality links.

Another effective strategy of link building strategies is creating blogs. In doing so, you need to keep your blog’s content unique and interesting so as to entice readers. Aside from this, you need to make sure that your blog offers high-quality contents so as to attract web traffic. One of the easiest ways to build links is through guest posting on other blogs.

Another SEO tactic that many online businesses have employed is to link farms. What are link farms? These are strategies wherein you create backlinks using non-natural tactics. Google frowns on this type of tactic, especially when you opt to use PPC advertising in order to generate organic results. However, with today’s search engines are evolving, link farms has become less effective.

Link farms are commonly used by those who do not have enough time to do effective SEO campaigns. However, this is one of the most time consuming SEO tactics in achieving organic search results. In link building, you need to create high-quality backlinks in order to gain organic results. There are two popular link building strategies today, which you can employ. One is called the “no follow” strategy while the other is known as the “follow link” strategy.

The “no follow link” strategy is the cheapest link building strategy you can implement. With this strategy, you do not need to put your anchor text in every web page that contains a link. All you have to do is create one anchor text link per web page. This saves a lot of time since you do not have to create a multitude of backlinks. However, although this SEO tactic is cheaper than the no follow link, it does not get you high-quality backlinks like the no follow link strategy. In addition to this, it does not guarantee that you will be able to rank higher in the SERPs using this strategy.

On the other hand, the “follow link” strategy usually gets better results because it uses natural backlinks. This is a SEO technique which generally gets high ranking from search engines because it uses relevant anchor text links back to your website. Because these backlinks are from websites that are related to yours and which are also part of the same network, it gives your site more credibility. Plus, it also increases your chances of getting a high ranking from search engines.